Dassai Blue launches yuzu sake in May 2026

By AI, Created 10:56 AM UTC, May 20, 2026, /AGP/ – Dassai USA is introducing Dassai Blue Yuzu on May 1, 2026, blending Junmai Daiginjo with yuzu juice for a lower-alcohol sake aimed at both new and longtime sake drinkers. The 720ml bottle will sell for $33 as the Hyde Park, New York brewery expands distribution beyond its online store.

Why it matters: - Dassai Blue Yuzu gives the brand a more approachable entry point into sake with a 11% ABV profile and a citrus-forward flavor. - The release expands Dassai Blue’s lineup beyond traditional sake and could help attract consumers who want a lighter, easier-to-drink option.

What happened: - Dassai USA Inc. announced Dassai Blue Yuzu on May 1, 2026. - The product is made at the Dassai Blue Sake Brewery in Hyde Park, New York. - Shipping begins May 1, 2026. - The 720ml bottle is priced at $33.

The details: - Dassai Blue Yuzu uses Dassai Blue’s signature Junmai Daiginjo, brewed exclusively with Yamada Nishiki rice. - The sake is blended with yuzu juice sourced from Yuzuco, plus water and a touch of sugar. - The finished product has an ABV of 11%. - Dassai Blue says the sake is a fresh interpretation of its Type 50. - The flavor profile combines aromatic richness and layered depth with bright yuzu acidity and a clean finish. - Yuzu is a traditional Japanese citrus known for lemon-like brightness and subtle sweetness. - Dassai Blue Yuzu is intended for both newcomers to sake and longtime enthusiasts. - The product is available through the Dassai Blue Online Store, Union Square wine and spirits, and Zheng brothers wine & spirits. - Dassai Blue says the product will expand to more liquor stores soon.

Between the lines: - The release leans on familiar sake cues like Junmai Daiginjo and Yamada Nishiki while softening the format with fruit and lower alcohol. - That combination positions Dassai Blue Yuzu for casual sipping, not just traditional sake occasions. - Dassai USA is also using the launch to widen everyday access to sake outside Japanese dining settings.

What’s next: - Dassai Blue plans to add more liquor store distribution after the initial launch. - The brand is likely to use the new yuzu expression to broaden awareness of Dassai Blue in the U.S. market.

The bottom line: - Dassai Blue Yuzu is a citrus-led, lower-alcohol sake aimed at making premium sake feel easier to buy, serve and drink.